Goal: email sign up, Brand awareness & website traffic
results of goal’s success:
- other purchases
- new following/ trusting solution
- testimonials
- creator discovery
- new product or deal discovery
- blog discovery
- website discovery
The “Instagram Reel” Path
- video presented
- problem & solution or success & result presented
- “comment” for solution directly messaged
- link is directly sent to customers DM with solution attached
- email sign up required to access solution
- solution is given to customer once email is obtained
- email list is formed.
- successful video.